Mason Marketing Group (MMG, asi/263503), a Maryland-headquartered distributor, has acquired what the firm describes as certain key accounts from SLWM (asi/356166), a Kansas City-based provider of print and promo solutions.
Financial terms of the just-announced deal between the privately held companies were not released.
Warner Mason, an industry veteran of about 35 years, launched MMG this year. He was owner and a founder of the former WebbMason Marketing distributorship, which merged with SupplyLogic in 2022, forming what would become SLWM. Gallant Capital Partners, a Los Angeles-based private equity firm, subsequently acquired SLWM, also in 2022.
MMG executives told ASI Media that Mason formed the new company, in part, to reacquire certain accounts from SLWM. He brings with him what the distributorship described as an experienced and dedicated leadership team that’s focused on providing a superior experience for clients of all sizes through personalized service and innovative marketing solutions.
“Regardless of customer size, we vow to support our clients with strategy, expertise and execution with industry-leading service,” said MMG Creative Director Meghan DeGeorge, noting the company’s offerings include print, promotional merchandise, fulfillment services, customized online e-commerce tools, and agency services.
DeGeorge continued: “Whether our clients seek end-to-end marketing services or tailor-made solutions to meet specific needs, we have the expertise to deliver unparalleled results.”
SLWM described the deal as a strategic divesture of its small- and medium-sized “transactional” business unit. Executives said the move will help the distributorship prioritize working with enterprise-level customers and driving growth in certain important vertical markets.
“As part of SLWM’s ongoing business transformation, we’re focusing on core business solutions associated with enterprise accounts in the verticals we serve best, including healthcare, quick-service restaurants, hospitality, retail and financial services,” said Kevin Sherlock, SLWM’s chairman and CEO “This divestiture also allows us to strengthen our operations and provide a best-in-class service to our customers.”
SLWM describes itself as a technology-enabled marketing solutions provider, specializing in the management and execution of traditional print material, branded merchandise and apparel programs. “SLWM is leveraging its deep expertise in core vertical markets to offer global sourcing and vendor management, enabling technology, fulfillment and logistics, and specialized resources to major industries,” the company said.
MMG is not connected to or owned by SLWM, nor vice versa.
